Digital Diagnostic
A full read on your site, your market, and your competitors — what's working, what's leaking, and which openings nobody has taken yet.
Digital marketing consultants
Digital marketing measured in revenue.
Right now your customers are choosing between you and a competitor. We find where you're losing them — the site, the message, the channels you're spending on — fix what's broken, and put your budget where it returns.
Experience with
Why North Rival
Straight answers, then the work.
Most agencies sell you a package before they've looked at your site. We start by telling you what's actually wrong, then fix the things that move the number you care about. Five promises we hold to:
Honesty
We tell you what the data says, including the parts you were hoping it wouldn't. We only promise what we can deliver.
Experience
Twenty-plus years across every digital channel, including enterprise ecommerce at ten-million-product scale.
Innovation
AI search is changing how customers find you. We are already building for it, not writing think pieces about it.
Results
Traffic, return on spend, revenue against goal. That is the scoreboard, and it is the one we report on.
Transparency
Monthly reporting, quarterly reviews, and an open door for the questions that come up in between.
Services
What we run for you.
SEO & SEM
Technical fixes, content that ranks, and search campaigns that pay for themselves. Built for large catalogs as easily as small ones.
Branding
A position and a voice your customer remembers. Every channel works harder when the brand underneath it is clear.
Content Strategy
Answer the questions your customer is already asking — and be the obvious answer when they ask them, in search results and in AI answers alike.
Omnichannel Campaigns
Search, social, email, and retail media run as one campaign — instead of six budgets competing for the same customer.
Measurement & Attribution
Know which channel actually earned the sale, not which one happened to touch it last. Reporting built on revenue, not proxies.
How we work
Three stages, in order.
STAGE 01
Evaluation
We audit the site, the market, the customer, and everything you are running today. You get a written read on what is working and what is not — whether or not you hire us for the rest.
STAGE 02
Strategy
A plan built around your goals and your margins, not a template. It names the tactics, the sequence, and what each one is expected to return.
STAGE 03
Execution
We do the work. Monthly reporting, quarterly performance reviews, and a standing line to us when something changes.
Who you work with
You work with the founders.
No junior handoff, no rotating account manager. The people who scope the work are the people who run it.
Co-founder
Troy Eaves
Twenty years in search marketing for Kroger, Target, Bain and other Fortune 500 clients. Specializes in SEO/SEM, content strategy, analytics and forecasting for ecommerce. Currently earning an MBA at Harvard. Father of three; coaches AAU basketball.
Co-founder
Will Eifert
Fifteen years in digital marketing, including enterprise ecommerce SEO at ten-million-product scale. Clients have included Kroger, Sock Club and Stahls' International. BA in English from Thomas More University. Father of five; coaches boys' basketball.
Start here
Tell us what's stuck.
Send over what you're trying to grow and where it's stalling. We'll come back with a straight read on whether we can help — and we'll tell you if we can't.