Digital Diagnostic
A full read on your site, your market, and your competitors — technical health, content depth, authority, and where demand is going unmet. You get the written findings whether or not you hire us for anything after it.
Services
What we do.
Fifteen services listed below. Most engagements use four or five — the ones that reinforce each other for your business. Part of our job is telling you which four, and which of the rest you can safely skip.
01
Know where you actually stand
Every engagement starts with a diagnosis, because a plan written before anyone looked at the site is a template. We'll tell you what's working, what isn't, and whether we're the right people to fix it.
Market & Competitive Analysis
Who your buyer actually is, how they search, and which competitors are quietly taking share. Includes an honest read on which fights are winnable at your current authority and which aren't worth the budget.
Digital Strategy
A plan built around your margins and your goals — the tactics, the sequence, and what each one is expected to return. If the budget doesn't support the plan, we'll tell you that instead of spreading it thin across everything.
02
Get found where it counts
Search is still where most buying decisions start, but the results page is narrowing — fewer listings, more answers. That raises the stakes on being one of the few things that shows up at all.
SEO & SEM
Technical fixes, content that ranks, and search campaigns that pay for themselves. Organic and paid are run together, because paid data tells us what organic should target next and organic tells us where to stop paying.
AI Search
Showing up in AI answers is mostly the same work as showing up in search: authoritative, well-structured content on a domain that's trusted. We'll optimize for it. We won't repackage it as a new discipline with a separate invoice.
Content Strategy
Find the questions your customers are asking that nobody has answered well, then answer them thoroughly enough that you become the answer. Depth where it's winnable, not volume for its own sake.
Ecommerce & Product Data
Taxonomy, product titles, descriptions, structured data, and feed health — across catalogs from a hundred SKUs to ten million. It's the unglamorous layer that determines whether anything else on an ecommerce site performs.
03
Turn attention into revenue
Traffic that doesn't convert is a vanity metric. This is the work that happens between someone finding you and someone buying from you.
Omnichannel Campaigns
Search, social, email, and retail media run as one campaign — instead of six budgets competing for the same customer. We find the two or three channels your buyer actually uses and stop funding the rest.
Email Marketing
The one channel you own outright, with no algorithm between you and your customer. Lifecycle flows, segmentation, and campaigns built on what people actually did rather than which list they landed on.
Conversion Optimization
Closing the leaks between arrival and purchase — page structure, product content, checkout friction, and the questions your site is quietly failing to answer.
Branding
A position and a voice your customer remembers. Every other channel works harder when the brand underneath it is clear, and none of them work well when it isn't.
04
Build the machine
The difference between marketing that compounds and marketing that resets every quarter is whether anyone can tell what actually worked. That takes measurement you trust and systems that keep running without you.
Analytics
Clean tracking, dashboards that answer real questions, and reporting tied to revenue rather than sessions. This one runs both ways — we'll need your close rates and margins to do it properly.
Measurement & Attribution
Know which channel earned the sale, not which one happened to touch it last. Attribution is the hardest part of this work and the part most likely to change where your budget goes.
Marketing Automation
Lifecycle triggers, lead routing, and the workflows that let a small team operate like a much bigger one. Built to run on its own, not to require a retainer to keep the lights on.
AI Implementation
Where AI genuinely removes a bottleneck in your operation — product data at scale, content production, campaign analysis — we'll build it and hand it to you. Where it's a solution shopping for a problem, we'll tell you that too.
Start here
Not sure which of these you need?
That's usually the right place to start. Book a call and tell us what you're trying to grow — we'll come back with a straight read on which of the above would actually move it, and whether we're the right people to run it.