Paid search management
Know what your ad spend actually bought.
We run paid search for ecommerce and lead generation businesses, and we measure it against revenue rather than the platform's own scorecard. Tell us what you are spending and we will tell you what it is actually returning.
Recent accounts
What the spend returned.
One retail catalog, one home services contractor. Different objectives, the same insistence on knowing exactly what every dollar produced.
Scaling an account that was already working.
Shopping was performing well and carrying the account. We layered Performance Max on top of it to reach further into the catalog and into audiences Shopping was not capturing. Monthly revenue from that layer grew thirty-nine fold across seven months while return settled from an early 67× to a sustained 22× — the ordinary shape of scaling, where efficiency moderates as absolute return climbs.
Source: Google Ads, monthly conversion value and value/cost, Jan – Jul 2026.
Tracked to closed jobs, not form fills.
Monthly ad spend against revenue from jobs that actually closed, matched back to the campaigns that produced them. No platform-reported conversions, no assumed close rate — thirty-six real contracts over four months.
Source: client CRM matched to paid search and Local Services attribution, April – July 2026.
Scope
What the work includes.
Not every account needs all of it. Part of our job is telling you where the money is actually being lost before we touch anything else.
Account structure
Campaign and ad group architecture that makes budget decisions obvious instead of guesswork. Most underperforming accounts are structural problems before they are bidding problems.
Keyword & audience research
What your buyers actually search, what those clicks cost, and which terms are worth competing for at your margins rather than simply available to buy.
Shopping feeds & product data
Titles, attributes, and feed health — the inputs that decide which searches your products are eligible for at all. Feed quality is usually the highest-leverage fix in a retail account.
Creative & ad copy
Copy and assets written against what the search actually intends, then tested properly rather than swapped whenever the numbers dip.
Bidding & budget allocation
Where the money goes across campaigns, platforms, and match types — reviewed against returns rather than left to run on defaults.
Tracking & attribution
Conversion tracking that survives contact with reality: offline imports, CRM matching, and reporting that ties spend to revenue rather than to platform-reported events.
We build for how your business actually converts.
When the sale happens on your site, the data comes back within hours and the work is mostly feeds, structure, and moving budget toward what is converting fast enough to act on. When the sale happens weeks later over the phone or in someone's driveway, the work is getting that outcome back into the system so bidding optimizes toward customers rather than form fills.
We run both, and the setup is built around whichever one describes you. The retail account above and the contractor account above are the same discipline pointed at two very different definitions of a conversion.
We close the loop between your data and your ad platforms.
Ad platforms only optimize toward what they can see. Your CRM knows which leads became customers, your finance system knows what those customers were worth, and your analytics knows how they arrived — but none of that reaches the bidding algorithm on its own.
Connecting those sources is most of the setup work we do. Offline conversion imports, CRM matching, and value-based tracking mean the platform is optimizing toward the outcomes you actually care about, and you get a single number you can trust rather than three systems telling you three different stories.
We optimize toward profit, not just revenue.
A ten-times return is a very good number on a product with forty-point margins and a loss on one with eight. Return on ad spend is the metric everyone reports because it is easy to calculate, not because it is the one that matters most.
So we ask about margins early, and we set targets against contribution rather than top-line revenue. That occasionally means recommending less spend on a campaign that looks excellent in the dashboard, which is a conversation worth having before you scale it.
We advertise wherever your customers are looking.
Google is usually the largest share and rarely the whole picture. Microsoft Ads reaches an audience that skews older and more desktop-bound, frequently at meaningfully lower cost per click. Retail platforms and marketplaces are their own search engines, where a shopper is already several steps closer to buying. Local Services Ads sit in front of high-intent customers for service businesses.
We will tell you which of these deserve your budget and which are a distraction for your particular business. Spreading spend across every available platform is as costly a mistake as leaving the useful ones switched off.
AI is rewriting how campaigns are bought.
Automated campaign types now make most of the bidding and placement decisions that used to be made by hand. That has raised the value of the inputs — feed quality, creative assets, audience signals, and above all the conversion data the system is optimizing against — and lowered the value of manual tuning.
Which puts the emphasis squarely on the quality of what you feed it. An automated campaign supplied with real revenue data will find customers efficiently and keep finding them. The same campaign supplied with thin signals will optimize just as confidently toward the wrong thing. Getting those inputs right is most of paid search management now, and it is where we spend our attention.
We work at both ends of the scale.
Our background is enterprise — accounts where budget decisions carry real weight and a structural mistake compounds quickly. We also run campaigns for businesses spending a few thousand a month, where the same discipline applies to a smaller number with far less room for waste.
The approach does not change with the budget. What changes is how quickly you see the result, and small accounts often see it faster.
Start here
Find out what your spend is really returning.
Most PPC agencies open with a proposal. We would rather open with a look at your account and a straight answer about where the budget is working, where it is not, and whether paid search is the right place for your next dollar at all.